Rachel Dang

Initiated and managed end-to-end UX/UI design processes for a rapidly scaling product, contributing to the growth and efficiency of a 3-person product team.

Developed and maintained the entire design system ecosystem, ensuring consistency and efficiency across all web and app platforms for optimal user experience.

Translated complex user problems into creative, intuitive, and beautiful design solutions, significantly enhancing product functionality and user engagement.

Collaborated cross-functionally with engineering and product teams to deliver tailored and seamless product experiences, optimizing the overall product delivery pipeline.

Led and executed the complete rebrand initiative, designing a new visual identity and creating a robust asset library to future-proof the brand's aesthetic.

Managed all external design vendors and facilitated partner design requests, ensuring brand consistency and high-quality output across all collaborations.

Designed critical internal products and marketing collateral, directly supporting operational efficiency and contributing to business development initiatives.

Functioned as the sole in-house visual designer, demonstrating strong autonomy in managing comprehensive design projects from concept to completion.

Streamlined communication with in-house and offshore developers by creating design animations, clarifying design intent, and reducing development cycles for timely delivery.

Successfully translated the existing mobile application into a newly developed web product, significantly expanding the platform's reach and accessibility.

Contributed to the foundational development of Insight Timer's new brand identity and design system, establishing core visual guidelines for future growth.

Ensured precise implementation of designs by providing clear visual specifications, effectively overcoming communication challenges posed by time differences.

Oversaw all marketing and design tasks, including the first major company rebrand for Australia's #1 small business lender, enhancing market perception.

Designed and coded EDMs, digital banners, and various marketing assets, supporting campaigns and significantly enhancing brand presence.

Provided critical design support for wider business initiatives, including internal communications, events, investor presentations, and IPO materials.

Managed external vendors for merchandise and printing, ensuring high-quality collateral for internal and external events within budget.

Contributed to the design and development of key digital products, including the partner portal, marketing website, and internal tools, fostering a passion for app design.